Our Approach

Simplify the Complex; Quantify the Change

A scientific approach to precise, effective pre-launch, and post-launch strategies uses advanced predictive modeling to quantify the impact of numerous environmental changes on a product and quantifies the behavioral changes in customers as they respond to their environment over time. The results allow marketers to create agile, anticipatory marketing tactics.

Qforma solutions are tailored to excel in complex, evolving environments. Our scientific approach to marketing solutions combines advanced “software learning technologies” with 23 years of expertise in pharmaceutical industry data.

Qforma Technology

Raising the Bar in Advanced Analytics

The technology incorporated into Qforma solutions was first developed at Los Alamos National Laboratory (LANL), the scientific hub renowned for its nuclear defense programs. Here, physicists first developed the advanced technologies Qforma now provides to BioPharma companies.

First applied to submarine sonar signals to identify complex data patterns so operators could recognize threatening aspects of a signal.
For General Motors, LANL physicists integrated it into a “smart” and adaptive antilock breaking systems. “Learning” in real time, the system detected anomalies and road conditions during a panic stop to prevent spinning or flipping.
Citibank and Mastercard, losing billions during the Latin America debt crisis, used the technology to gain new financial data insights. For Citibank, it uncovered more than $200 million in hidden risk.
Qforma's mission of eliminating the inefficiencies in traditional sales and marketing techniques began when company founders combined a unique quantitative approach to data with the power of the technology developed at LANL. Today, Qforma is unlocking new insights and extraordinary value in complex pharmaceutical data.