iQTrax™

Sales Activity ROI, Marketing Program ROI

iQTrax Screen 1 The iQTrax™ solution is a ROI management tool that not only collects and tracks all of your sales and marketing program data, but also calculates the ROI of your initiatives — on demand.

In a few clicks of a mouse, the iQTrax™ solution enables you to quickly assess the effectiveness of programs and activities or a mix of initiatives, ensuring that your resources are consistently utilized for maximum return.

Compare ROI to a Control Group

iQTrax Screen 2 The iQTrax™ solution allows you to easily view results in terms of TRx, NRx, Market share, costs and ROI. Select a control group and compare your participant group results to the control group, or compare nationally, for useful insights into progress. iQTrax™tool provides a snapshot of outcomes 3 months prior to program/activity as well as 3 and 6 months post-program/activity.

Alerts inside the iQTrax™solution keep you informed and aware of outliers in need of attention or a shift in resources. Designed for many user types, the iQTrax™ tool is intuitive, allowing you to easily view Summary data or drill down deeper to the individual customer level, to see prescribing trends and ROI for program and activities taking place monthly.

Answers to important business questions

I am allocating resources for next year - what is the ROI of our programs and activities and where should I focus more effort?

How effective are my activities or programs by Territory, by Region or Nationally?

Which programs or mix of programs/activities are more effective than others?

Who are my most effective Speakers or Moderators?

Which physicians are more receptive than others to a particular program or specific activities?

Resources
iQTrax™ Fact Sheet