Quarks Archives

Ideas, opinions, experiences ...our quarks. Tiny building blocks that define Qforma. The best solutions often start this way, over a cup of joe or waiting at the gate. Read ours. Send us yours. No napkins please.

Getting to Know Ian McGuinness

Q: What was your big break? Q: What’s the best and/or worst part of your job? Q: Who is the person you admire most in your area of work? Q: What’s the view like from your office/work area? Q: Where did you go to college? Did it help you prepare for your career? Q: What books are you reading? Q: …

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PharmaVOICE: Top Trends Impacting Salesforces

As CEO of Qforma, Kelly Myers must continually keep his thumb on the pulse of rapidly changing health sciences industry. This real-time intelligence coupled with dynamic analytical data is creating powerful business solutions for Qforma customer’s crucial business questions. In the November/December issue of PharmaVOICE magazine, Kelly Myers outlines “The Top Trends Impacting Salesforces”. The importance of identifying and targeting …

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JP Morgan Healthcare Conference-Highlights from Panel Discussion

“Beyond Meaningful Use: What’s next for Healthcare IT” Panel Discussion The Healthcare IT panel was one of the most interesting discussions at the JP Morgan Healthcare Conference. With the adoption of EHRs, there is now a push to make data useful in lowering healthcare costs and increasing quality of care for patients. The primary question the panel addressed was, how …

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JP Morgan Healthcare Conference-Day 2

Qforma is attending the JP Morgan Healthcare Conference this week; here are observations from our CCO, Al Reicheg. Its been a fascinating conference. The insights gleaned are many and there is cautious optimism in every break-out room. There is also confirmation from all parties here that thriving will require the industry to embrace more sophisticated sales enablement technologies — a …

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JP Morgan Healthcare Conference

Qforma is attending the JP Morgan Healthcare Conference this week; here are our CEO, Kelly D. Myers’ observations from Day 1 of meetings. Day 1 – Conference Observations Observation 1: There is continued confirmation that health care is evolving from fee for service to a population health model. No matter how the Patient Protection and Affordable Care Act plays out, …

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Happy New Year from Qforma!

The beginning of the year is always a great time for reflection. Looking back, we had a great deal of success in 2011. I feel particularly grateful for the trust ongoing clients have in Qforma, and the opportunities our new clients bring. It has been our mission, over the last decade, to reach clients who embrace innovation. Our clients believe …

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Embracing Change in the Pharmaceutical Industry

Its been a good year and we feel fortunate to be able to say Qforma business continues to grow. This growth is partially due to the pharmaceutical industry-wide realization that change was necessary, and 2011 was the year to get started. Key changes we saw this year included requests for more agile solutions, deeper and more strategic insights and more …

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Business is Growing – Qforma Welcomes Ian McGuinness

We are pleased to announce that Ian McGuinness has recently joined Qforma as Vice President, Business Development. Ian possesses a unique combination of talents with a strong technical foundation in data analysis and significant healthcare experience. He has helped develop unique solutions for both start-up biotechs and large global pharmaceutical companies.

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3 Winning Tactics for Medical Device Companies

Data insights can ignite your medical device strategies. Discover how technologies delivering practice behavior insights including treatment patterns, diagnosis propensities, referral flow between practices and specialties, and community level influence relationships enable sales and marketing teams to create new strategies delivering significant results. We will show you how advanced analytics can help you: Identify Primary Care Physicians referring into your …

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MobileMETRx Delivers Market Analysis and Insights Directly to Customers’ Mobile Platforms

Qforma, today announced the launch of MobileMETRx, an innovative mobile service that provides pharmaceutical and medical device industry field personnel with on-demand access to Qforma market insights, anywhere and anytime. Qforma’s MobileMETRx service integrates with customers’ existing mobile platforms, web applications or databases in defined data formats, with delivery protocols, update schedules and other special requirements.

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