Emerging Opportunities in Osteoporosis
A Market Poised for Change
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The osteoporosis market can best be described as intensely competitive and poised for change.
In the U.S. today, 10 million individuals are estimated to have osteoporosis.1 The aging population is expected to cause a major increase in the incidence of this serious condition, expanding the patient population and driving the annual cost of care from $18 billion currently to $25.3 billion in 2025.
The relationship between specialists and primary care physicians who treat osteoporosis, and physician behavior as it relates to patient persistence and compliance are two key areas of focus for marketers.
