Simplifying Physician Influence Networks for a Multi-Channel World
The mobile revolution has greatly increased our connectivity and the speed at which we receive information. But, immediate access is only useful when it can be easily applied.
The simplification of physician influence mapping data across multi-channel marketing and sales initiatives was the subject of an interview by Michael Spitz, SVP, Managing Director of Healthcare at ZEMOGA with Qforma’s VP of Business Development, John Pagliuca.
In the interview, John Pagliuca describes enabling users, from the home office to the field representatives, by delivering an accurate assessment of HCP sentiments, ultimately creating more valuable messages delivered to optimal physicians. He also describes simplified application of peer-to-peer influence network strategies that inform key brand messaging and identify audience engagement tactics.