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Monthly Archive: March, 2013

Empower Your Data to Reveal Valuable Brand Insights

For many brands, data presents an immmense business challenge, hampering visibility and limiting access to important customer and market insights. This is especially true for medical device products, specialty pharmacy brands and rare/orphan disease therapies that are often plagued by “thin” data. If your brands are data-challenged, let us help you gain actionable insights into physician practice activities and attributes. …

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How Is Healthcare Different From a Commodity?

The question “How is healthcare different from a commodity?” may be as enigmatic as Carroll’s riddle from Alice in Wonderland, “Why is a raven like a writing desk?” Lewis Carroll did not posit an answer to the riddle, but many people have suggested answers. My favorite may be, “Because neither one can ride a bicycle.” Because healthcare in the U.S. …

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Information Management That Improves Health Outcomes and Reduces Costs

I would like to start this blog with a story about my college-age daughter. Like most college students, she likes pizza. Beth, because she is a modern child completely comfortable in the information age, orders her pizza over the internet. She can monitor the progress of her pizza online. She knows when the cheese has been applied and also the …

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Accelerate Brand Growth in 2013

The current dynamics of the healthcare environment add significant complexity to successfully marketing your brands. To be profitable in today’s competitive market, it’s critical that your brands are part of the many daily conversations occurring between physician peers. Additionally, marketers must capitalize on these networking conversations by successfully integrating programs at the peer and community levels. Your team’s challenge is …

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Technology and Healthcare Expenditure

In an earlier blog, we outlined the basic differences between traditional economics and healthcare economics in the U.S. We suggested that healthcare costs rise as technology advances in response to a significant, unsatisfied demand for healthcare procedures. We report here on an April 2011 paper by Chandra and Skinner that examines the types of technological procedures that are responsible for …

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