Optimize Your Sales Resources for Maximum Return-on-Investment
The current dynamics of the healthcare environment add significant complexity to successfully launching, growing and maintaning profitable brands. That’s why, in today’s market, effectively managing critical cost drivers (such as sales resources) is more important then ever before. For over 13 years, Qforma has helped clients optimize their sales efforts by leveraging insights revealed in patient-centric claims data: Our innovative …
Read MorePre-launch Insights Enable Post-launch Success
The current dynamics of the healthcare environment add significant complexity to successfully commercializing new brands. Brand teams require more creativity and analytic know-how then ever before. In fact, a recent analyst report outlines three key areas that create winning launches: In addition to the above factors, Qforma’s vast experience with supporting pre-launch brands demonstrates the following capabilities are also critical …
Read MoreEmpower Your Data to Reveal Valuable Brand Insights
For many brands, data presents an immmense business challenge, hampering visibility and limiting access to important customer and market insights. This is especially true for medical device products, specialty pharmacy brands and rare/orphan disease therapies that are often plagued by “thin” data. If your brands are data-challenged, let us help you gain actionable insights into physician practice activities and attributes. …
Read MoreHow Is Healthcare Different From a Commodity?
The question “How is healthcare different from a commodity?” may be as enigmatic as Carroll’s riddle from Alice in Wonderland, “Why is a raven like a writing desk?” Lewis Carroll did not posit an answer to the riddle, but many people have suggested answers. My favorite may be, “Because neither one can ride a bicycle.” Because healthcare in the U.S. …
Read MoreInformation Management That Improves Health Outcomes and Reduces Costs
I would like to start this blog with a story about my college-age daughter. Like most college students, she likes pizza. Beth, because she is a modern child completely comfortable in the information age, orders her pizza over the internet. She can monitor the progress of her pizza online. She knows when the cheese has been applied and also the …
Read MoreAccelerate Brand Growth in 2013
The current dynamics of the healthcare environment add significant complexity to successfully marketing your brands. To be profitable in today’s competitive market, it’s critical that your brands are part of the many daily conversations occurring between physician peers. Additionally, marketers must capitalize on these networking conversations by successfully integrating programs at the peer and community levels. Your team’s challenge is …
Read MoreTechnology and Healthcare Expenditure
In an earlier blog, we outlined the basic differences between traditional economics and healthcare economics in the U.S. We suggested that healthcare costs rise as technology advances in response to a significant, unsatisfied demand for healthcare procedures. We report here on an April 2011 paper by Chandra and Skinner that examines the types of technological procedures that are responsible for …
Read MoreTrending Industry News
Qforma newsletters offer compilations of trending industry topics, including the latest information on several disease states. Read More
