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Author: ‘Kelly Myers

JP Morgan Healthcare Conference-Highlights from Panel Discussion

“Beyond Meaningful Use: What’s next for Healthcare IT” Panel Discussion The Healthcare IT panel was one of the most interesting discussions at the JP Morgan Healthcare Conference. With the adoption of EHRs, there is now a push to make data useful in lowering healthcare costs and increasing quality of care for patients. The primary question the panel addressed was, how …

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JP Morgan Healthcare Conference

Qforma is attending the JP Morgan Healthcare Conference this week; here are our CEO, Kelly D. Myers’ observations from Day 1 of meetings. Day 1 – Conference Observations Observation 1: There is continued confirmation that health care is evolving from fee for service to a population health model. No matter how the Patient Protection and Affordable Care Act plays out, …

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Happy New Year from Qforma!

The beginning of the year is always a great time for reflection. Looking back, we had a great deal of success in 2011. I feel particularly grateful for the trust ongoing clients have in Qforma, and the opportunities our new clients bring. It has been our mission, over the last decade, to reach clients who embrace innovation. Our clients believe …

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Emerging Opportunities in Rheumatoid Arthritis

A Market on the Verge of Dramatic Change [bitsontherun TrmJhpAB-UkntMX1A]

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Emerging Opportunities in Chronic Pain

A Tale of Two Markets [bitsontherun T26n5NFR-UkntMX1A]

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Getting in the Door Is Only Half the Battle

Who’s that knocking at my door? For nearly a quarter of office-based physicians, it better not be a pharma company sales rep. That’s according to fresh survey results from healthcare intelligence company and frequent Qforma collaborator SK&A. Just published in a Medical Marketing & Media e-newsletter, the new findings paint a picture that shouldn’t surprise pharma marketers. According to SK&A, …

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Reckless Abandonment-Pharmaceutical Executive

Qforma’s CEO, Kelly Myers, outlines how prescription abandonment costs the industry millions and how brand managers can offer solutions.

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Fearless Foresight-PharmaVOICE Magazine

PharmaVOICE Magazine. Interview with Qforma’s CEO, Kelly Myers, on new and better ways to approach old problems utilizing advances analytics.

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