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Author: ‘Lisa

Qforma’s Chief Commercial Officer to Present at CBI’s 2nd Annual West Coast Forum – May 8, 2012

Qforma’s Chief Commercial Officer, Al Reicheg, will be a presenter at CBI’s 2nd Annual West Coast Forum on Interactions with Thought Leaders and Key Opinion Leaders, May 8th and 9th in San Diego. The Sunshine Act legislation requires most manufacturers with products covered by Medicare, Medicaid and CHIP to disclose virtually all payments to physicians and institutions. This presentation will …

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Qforma Expands its Commercial Team

We are pleased to announce that Mark Feeney has been appointed Vice President of Client Services. Mark brings Qforma clients more than 20 years of experience in the life sciences industry, including expertise in advanced analytics, sales force effectiveness strategies and territory optimization initiatives. Joann Flynn has been selected to lead Qforma’s Business Development Operations unit as Senior Director of …

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Is your speaker bureau ready for the Sunshine, or does it need a redesign?

The Physician Payment Sunshine Provision is scheduled to go into effect, probably sometime this year. In approximately one year, the first disclosure reports mandated by the provision will be due, requiring all pharmaceutical companies, device manufacturers, hospitals and related healthcare organizations to disclose payments exceeding $10 per program or $100 per year (including travel expenses) provided to physicians and teaching …

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PharmaVOICE: Top Trends Impacting Salesforces

As CEO of Qforma, Kelly Myers must continually keep his thumb on the pulse of rapidly changing health sciences industry. This real-time intelligence coupled with dynamic analytical data is creating powerful business solutions for Qforma customer’s crucial business questions. In the November/December issue of PharmaVOICE magazine, Kelly Myers outlines “The Top Trends Impacting Salesforces”. The importance of identifying and targeting …

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Embracing Change in the Pharmaceutical Industry

Its been a good year and we feel fortunate to be able to say Qforma business continues to grow. This growth is partially due to the pharmaceutical industry-wide realization that change was necessary, and 2011 was the year to get started. Key changes we saw this year included requests for more agile solutions, deeper and more strategic insights and more …

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Business is Growing – Qforma Welcomes Ian McGuinness

We are pleased to announce that Ian McGuinness has recently joined Qforma as Vice President, Business Development. Ian possesses a unique combination of talents with a strong technical foundation in data analysis and significant healthcare experience. He has helped develop unique solutions for both start-up biotechs and large global pharmaceutical companies.

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3 Winning Tactics for Medical Device Companies

Data insights can ignite your medical device strategies. Discover how technologies delivering practice behavior insights including treatment patterns, diagnosis propensities, referral flow between practices and specialties, and community level influence relationships enable sales and marketing teams to create new strategies delivering significant results. We will show you how advanced analytics can help you: Identify Primary Care Physicians referring into your …

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MobileMETRx Delivers Market Analysis and Insights Directly to Customers’ Mobile Platforms

Qforma, today announced the launch of MobileMETRx, an innovative mobile service that provides pharmaceutical and medical device industry field personnel with on-demand access to Qforma market insights, anywhere and anytime. Qforma’s MobileMETRx service integrates with customers’ existing mobile platforms, web applications or databases in defined data formats, with delivery protocols, update schedules and other special requirements.

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Uncovering the Hidden Value of Highly Influential Community Physicians

Today, Qforma released a second report in its Qforma Insights series titled “25 Highly Influential Community Physicians”. These reports mine influence databases in 12 disease states/conditions to identify a few of the thousands of local medical leaders shaping the practice behavior of their communities every day. You may very well be familiar with and actively engaging many of the highly …

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Are You “Data Challenged”?

Addressing the Challenges Facing Niche or Specialty Pharmacy Products “Thin” data are perceived as presenting a challenge for many organizations, hampering visibility and limiting access to important customer and market insights. New techniques address data challenges, successfully delivering valuable strategic information to many niche and specialty pharmacy companies. Techniques using anomaly detection algorithms can identify practice behavior outliers, usage propensities, …

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