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Category: Industry Insights

PharmaVOICE: Top Trends Impacting Salesforces

As CEO of Qforma, Kelly Myers must continually keep his thumb on the pulse of rapidly changing health sciences industry. This real-time intelligence coupled with dynamic analytical data is creating powerful business solutions for Qforma customer’s crucial business questions. In the November/December issue of PharmaVOICE magazine, Kelly Myers outlines “The Top Trends Impacting Salesforces”. The importance of identifying and targeting …

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JP Morgan Healthcare Conference-Highlights from Panel Discussion

“Beyond Meaningful Use: What’s next for Healthcare IT” Panel Discussion The Healthcare IT panel was one of the most interesting discussions at the JP Morgan Healthcare Conference. With the adoption of EHRs, there is now a push to make data useful in lowering healthcare costs and increasing quality of care for patients. The primary question the panel addressed was, how …

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JP Morgan Healthcare Conference-Day 2

Qforma is attending the JP Morgan Healthcare Conference this week; here are observations from our CCO, Al Reicheg. Its been a fascinating conference. The insights gleaned are many and there is cautious optimism in every break-out room. There is also confirmation from all parties here that thriving will require the industry to embrace more sophisticated sales enablement technologies — a …

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JP Morgan Healthcare Conference

Qforma is attending the JP Morgan Healthcare Conference this week; here are our CEO, Kelly D. Myers’ observations from Day 1 of meetings. Day 1 – Conference Observations Observation 1: There is continued confirmation that health care is evolving from fee for service to a population health model. No matter how the Patient Protection and Affordable Care Act plays out, …

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Happy New Year from Qforma!

The beginning of the year is always a great time for reflection. Looking back, we had a great deal of success in 2011. I feel particularly grateful for the trust ongoing clients have in Qforma, and the opportunities our new clients bring. It has been our mission, over the last decade, to reach clients who embrace innovation. Our clients believe …

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Embracing Change in the Pharmaceutical Industry

Its been a good year and we feel fortunate to be able to say Qforma business continues to grow. This growth is partially due to the pharmaceutical industry-wide realization that change was necessary, and 2011 was the year to get started. Key changes we saw this year included requests for more agile solutions, deeper and more strategic insights and more …

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MobileMETRx Delivers Market Analysis and Insights Directly to Customers’ Mobile Platforms

Qforma, today announced the launch of MobileMETRx, an innovative mobile service that provides pharmaceutical and medical device industry field personnel with on-demand access to Qforma market insights, anywhere and anytime. Qforma’s MobileMETRx service integrates with customers’ existing mobile platforms, web applications or databases in defined data formats, with delivery protocols, update schedules and other special requirements.

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Uncovering the Hidden Value of Highly Influential Community Physicians

Today, Qforma released a second report in its Qforma Insights series titled “25 Highly Influential Community Physicians”. These reports mine influence databases in 12 disease states/conditions to identify a few of the thousands of local medical leaders shaping the practice behavior of their communities every day. You may very well be familiar with and actively engaging many of the highly …

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Are You “Data Challenged”?

Addressing the Challenges Facing Niche or Specialty Pharmacy Products “Thin” data are perceived as presenting a challenge for many organizations, hampering visibility and limiting access to important customer and market insights. New techniques address data challenges, successfully delivering valuable strategic information to many niche and specialty pharmacy companies. Techniques using anomaly detection algorithms can identify practice behavior outliers, usage propensities, …

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Reports Identify Highly Influential Undervalued Community Physicians

Physicians in every community regularly interact with their peers to share information and experiences that shape their treatment decisions. As a result, peer networks naturally form around practice activity within a disease state or condition. Experts or community opinion leaders are the go-to resource for other physicians when treatment options vary or when difficult treatment situations arise. Interestingly, community opinion …

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