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Category: Industry Insights

How Is Healthcare Different From a Commodity?

The question “How is healthcare different from a commodity?” may be as enigmatic as Carroll’s riddle from Alice in Wonderland, “Why is a raven like a writing desk?” Lewis Carroll did not posit an answer to the riddle, but many people have suggested answers. My favorite may be, “Because neither one can ride a bicycle.” Because healthcare in the U.S. …

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Information Management That Improves Health Outcomes and Reduces Costs

I would like to start this blog with a story about my college-age daughter. Like most college students, she likes pizza. Beth, because she is a modern child completely comfortable in the information age, orders her pizza over the internet. She can monitor the progress of her pizza online. She knows when the cheese has been applied and also the …

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Technology and Healthcare Expenditure

In an earlier blog, we outlined the basic differences between traditional economics and healthcare economics in the U.S. We suggested that healthcare costs rise as technology advances in response to a significant, unsatisfied demand for healthcare procedures. We report here on an April 2011 paper by Chandra and Skinner that examines the types of technological procedures that are responsible for …

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How Does Healthcare Economics in the U.S. Differ From Traditional Economics?

The concept of supply and demand is the cornerstone of economic theory. For simple commodities, the theory predicts that the demand for a product decreases as the price of the product increases and consumers are unwilling to pay the higher price. The supply increases as the price increases and suppliers increase production to capture increased profits. The actual price of …

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Healthcare Patents and Hot-Dog Vendors

While patents on medical devices seem normal, patents on drugs and chemical entities may seem like a stretch. I am not sure that the law makers in Venice in 1474, who invented the legal concept of a patent, envisioned the need to patent molecules. In fact, molecules were not even envisioned at that time. We all know that a patent …

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Finding Red Balloons for Clinical Trials

What do Guglielmo Marconi, mathematicians, a psychologist, Facebook, MIT and red balloons have to do with clinical trails? Keep reading. Guglielmo Marconi, father of wireless communication, a 1909 Physics Nobel prize honoree and successful business man, is credited as the first to introduce the idea of “six degrees of separation” between humans. Marconi focused on building a monopolistic network of …

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Ready, Aim…Launch

Strategies to accelerate product adoption early in the pharmaceutical launch cycle Ever feel total excitement and complete fear …at the same time? I imagine these are the conflicted feelings of an astronaut entering outerspace. On terra firma, these are the feelings pharmaceutical sales and marketing teams have when tasked with launching a new product into a market. At launch, accelerating …

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On the winds of change how far can launched brands hope to go?

In December, 15 new products hoisted their sails and set course towards “Post Launch”. With FDA approval and the perils of “Pre-Launch” behind them, they sail into the shifting tides of exclusivity, the hazards of broad targeting and the reduced payoffs that shortened life cycles hold for brands. In a recent op-ed on Pharmalot.com entitled A Paradigm Shift on Launching …

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Making the “Best Product Launch” List

As we approach year-end, there is a tendency by media to release “best of” and the “worst of” lists. Pharmaceutical and medical device teams launching new products have not been spared by these list makers. If your company’s product has been on one of these unfortunate “worst launch” lists, allow me call out the obvious on your behalf: for even …

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6 Tips for a Successful Launch

Pre-launch planning is an immense undertaking. While it is full of opportunities to excel, the challenges can be daunting. All successful launches have common attributes: the ability to identify and assimilate key information, the experience to know where to look for potential pitfalls and the analytic capabilities necessary to reveal commercial potential. Advanced analytic capabilities are a competitive asset, central …

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