In today’s competitive market, sales and marketing leaders are under increasing pressure to improve field performance while at the same time manage sales costs. Many field teams are leveraging the efficiencies and presentation advantages offered by mobile devices. In fact, Manhattan Research reported that their “ePharma Physician 2012″ survey showed Apple iPad use by pharmaceutical sales representatives had doubled since …

The current dynamics of the healthcare environment add significant complexity to successfully commercializing new brands. Brand teams require more creativity and analytic know-how then ever before. In fact, a recent analyst report outlines three key areas that create winning launches: In addition to the above factors, Qforma’s vast experience with supporting pre-launch brands demonstrates the following capabilities are also critical …

The current dynamics of the healthcare environment add significant complexity to successfully marketing your brands. To be profitable in today’s competitive market, it’s critical that your brands are part of the many daily conversations occurring between physician peers. Additionally, marketers must capitalize on these networking conversations by successfully integrating programs at the peer and community levels. Your team’s challenge is …