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Category: News

Getting to Know Ian McGuinness

Q: What was your big break? Q: What’s the best and/or worst part of your job? Q: Who is the person you admire most in your area of work? Q: What’s the view like from your office/work area? Q: Where did you go to college? Did it help you prepare for your career? Q: What books are you reading? Q: …

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PharmaVOICE: Top Trends Impacting Salesforces

As CEO of Qforma, Kelly Myers must continually keep his thumb on the pulse of rapidly changing health sciences industry. This real-time intelligence coupled with dynamic analytical data is creating powerful business solutions for Qforma customer’s crucial business questions. In the November/December issue of PharmaVOICE magazine, Kelly Myers outlines “The Top Trends Impacting Salesforces”. The importance of identifying and targeting …

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JP Morgan Healthcare Conference-Highlights from Panel Discussion

“Beyond Meaningful Use: What’s next for Healthcare IT” Panel Discussion The Healthcare IT panel was one of the most interesting discussions at the JP Morgan Healthcare Conference. With the adoption of EHRs, there is now a push to make data useful in lowering healthcare costs and increasing quality of care for patients. The primary question the panel addressed was, how …

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JP Morgan Healthcare Conference-Day 2

Qforma is attending the JP Morgan Healthcare Conference this week; here are observations from our CCO, Al Reicheg. Its been a fascinating conference. The insights gleaned are many and there is cautious optimism in every break-out room. There is also confirmation from all parties here that thriving will require the industry to embrace more sophisticated sales enablement technologies — a …

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JP Morgan Healthcare Conference

Qforma is attending the JP Morgan Healthcare Conference this week; here are our CEO, Kelly D. Myers’ observations from Day 1 of meetings. Day 1 – Conference Observations Observation 1: There is continued confirmation that health care is evolving from fee for service to a population health model. No matter how the Patient Protection and Affordable Care Act plays out, …

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Business is Growing – Qforma Welcomes Ian McGuinness

We are pleased to announce that Ian McGuinness has recently joined Qforma as Vice President, Business Development. Ian possesses a unique combination of talents with a strong technical foundation in data analysis and significant healthcare experience. He has helped develop unique solutions for both start-up biotechs and large global pharmaceutical companies.

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3 Winning Tactics for Medical Device Companies

Data insights can ignite your medical device strategies. Discover how technologies delivering practice behavior insights including treatment patterns, diagnosis propensities, referral flow between practices and specialties, and community level influence relationships enable sales and marketing teams to create new strategies delivering significant results. We will show you how advanced analytics can help you: Identify Primary Care Physicians referring into your …

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MobileMETRx Delivers Market Analysis and Insights Directly to Customers’ Mobile Platforms

Qforma, today announced the launch of MobileMETRx, an innovative mobile service that provides pharmaceutical and medical device industry field personnel with on-demand access to Qforma market insights, anywhere and anytime. Qforma’s MobileMETRx service integrates with customers’ existing mobile platforms, web applications or databases in defined data formats, with delivery protocols, update schedules and other special requirements.

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Improve Your Breast Cancer iQ: Current and Future Treatments

Thanks to campaigns like National Breast Cancer Awareness Month, numerous studies are being conducted to discover more effective treatments for breast cancer. That’s not to say current treatments are ineffective⎯quite the contrary. Based on the latest statistics from the American Cancer Society, between 1998 and 2006, the breast cancer mortality rate decreased by 1.9% annually. In addition, survival rates for …

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Improve Your Breast Cancer iQ: Risk and Prevention

You may find this recent headline alarming: “One in Eight Women Will Develop Breast Cancer.” What are the facts behind headlines such as this, and what can women do to lessen their risk of breast cancer? According to recent research, breast cancer is being increasingly diagnosed; however, the picture is not as bleak as the headlines might suggest.

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