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Category: News

Empower Your Data to Reveal Valuable Brand Insights

For many brands, data presents an immmense business challenge, hampering visibility and limiting access to important customer and market insights. This is especially true for medical device products, specialty pharmacy brands and rare/orphan disease therapies that are often plagued by “thin” data. If your brands are data-challenged, let us help you gain actionable insights into physician practice activities and attributes. …

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Accelerate Brand Growth in 2013

The current dynamics of the healthcare environment add significant complexity to successfully marketing your brands. To be profitable in today’s competitive market, it’s critical that your brands are part of the many daily conversations occurring between physician peers. Additionally, marketers must capitalize on these networking conversations by successfully integrating programs at the peer and community levels. Your team’s challenge is …

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Sunshine Act is Coming…Late but Definite

Recently, the FDA/CMS announced the delayed ruling on the Sunshine Act. There are a few notable changes from previous FDA/CMS guidelines for both manufacturers and providers. The required notification period when data collection should begin has been doubled from a 3 month to a 6 month period. This will give manufacturers and group purchasing organizations a little extra time to …

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Notes from the Forbes Healthcare Summit 2012

I am on my way back from New York City where I attended the on the future of healthcare in the U.S. Nearly three hundred leaders in healthcare convened at Lincoln Center to put their heads together to forecast and debate the future of healthcare. Big questions were knocked around. Most people agreed that there was a unifying trend. Patients …

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Qforma Launches Agile Analytics Platform

This month, Qforma announced the launch of an innovative analytics platform, QIS, or Qforma Integrated Solutions. Why did we develop QIS? Advanced analytic capabilities are distinct and powerful competitive asset. Equally important is the ability for teams to make information actionable – to implement efficiently and effectively. QIS brings these two critical elements together for Qforma clients. Below are a …

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Qforma Announces Reorganization, Launch of New Technology Platform & Products

Qforma today announced a company reorganization to help our customers adapt to shifts in the healthcare environment. We also announced the launch of an innovative technology platform and software modules designed to improve patient health outcomes and reduce costs for the healthcare industry. “The new platform delivers an advanced data analytics engine utilizing specific application modules to deliver actionable insights …

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Qforma Co-Founder, 2012 World Technology Award Contender

The World Technology Network (WTN – www.wtn.net) announced today that Roger Jones, Ph.D., Co-Founder of Qforma, has been named a finalist for a prestigious World Technology Award in the IT Software — Individual category. Dr. Jones joins a roster of approximately 50 organizations and 100 individuals in this annual competition deemed by the members of the World Technology Network (“The …

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Qforma Launches MobileMETRx to Help Field Teams Increase Sales Force Effectiveness

This week, Qforma launched MobileMETRx, a universal web and mobile device accessible platform, designed to increase sales force effectiveness. The response to this product has been amazing, validating the industry’s need for better, more strategic mobile tools for its field force teams. Last month, Manhattan Research reported results from its “ePharma Physician 2012” survey showing that Apple iPad use by …

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Qforma Launches MobileMETRx Optimized Platform

Qforma, today announced the launch of MobileMETRx, a universal web and mobile platform. With effectiveness and simplicity at its core, MobileMETRx arms busy field-based sales force representatives with on-demand Qforma market analysis “Qforma is pleased to present a tool that enables our clients to take immediate action from their iPad or other mobile devices,” said Kelly Myers, Chief Executive Officer …

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Qforma Welcomes Doug Thiede to Business Development Team

Qforma, the leading provider of healthcare data analytics and predictive modeling technology, today announced the appointment of Douglas Thiede to Vice President, Business Development. Doug comes to Qforma from Gerson Lehrman Group (GLG), where he was instrumental in driving growth in their life sciences business by establishing and expanding relationships with many of the largest pharmaceutical and medical device companies …

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