Our Teams
The Essence of Qforma
Qforma is comprised of three core teams bonded by the desire to provide our clients with actionable insights and solutions that impact their business beyond expectations. From development to delivery, someone at Qforma sits with you at the table — helping you succeed.
Qforma is rooted in science and technology. By rooted in science, we mean down-and-dirty in mathematics, applied analytical theory and algorithmic pattern recognition. And by technology we mean rich terabytes of data, cutting-edge programing and intuitive delivery.
Those roots reach back more than two decades, where our adaptive pattern recognition algorithms were first conceived at Los Alamos National Laboratories. Since then, the mission of our technology team has been to connect the dots in inconceivable combinations, to reveal previously hidden networks and patterns in data. They are equally passionate about providing visibility into customer and market behavior and delivering quantified, actionable results for the creation of effective new strategies.
After speaking with technology, I feel my iQ went up 50%. They listen and explain the back-end methodology so it is comprehendible.
- Manager of Sales Operations, Pharmaceutical
Behind every project is a useful mountain of data and analytics; under that, you’ll find a member of our Client Services team.
Complex projects rely on lots of moving parts coming together at just the right time, in the right order, and for the right reasons. Much like the beloved, indispensable high-tech device you are probably reading this on right now, if you were able to pop the hood on our client services team, you might be amazed at the intricacies of the workings inside.
As data wranglers, they facilitate the delivery of your vital information. As conductors, they keep all the moving parts moving, in concert. As teachers, they ensure that your team is more than prepared to wring every last bit of insight out of your solution.
Client services is extremely responsive. Whenever I have questions, I receive a thorough response within hours.
- Manager of Sales Operations, Pharmaceutical
No one knows your business like you do. Taking an objective and analytical approach to diagnosing performance and potential is not a simple task, but it is essential to the success of any business strategy. We know because we’ve been there. Just like you, we’ve carried the bag, answered to the board, crunched numbers, and on occasion, let work keep us up at night.
Our business development team experience often helps our customers better comprehend the challenges they sometimes face, and identify opportunities that may be overlooked. You know the unique nuances and priorities of your business. We can help by delivering actionable insights into your customers and markets, for a valuable new perspective and more effective strategies.
At Qforma, collaboration is paramount. Your team and ours work together You may not be accustomed to collaborating in quite this way, but hey, we told you we were different. At the end of the day, we measure our success by your results.
With this Qforma’s roadmap, we have greater perspective into our customers and their business; both with customer prescribing habits and peer to peer relationships.
- Division Manager, Pharmaceutical
Executive Team
Founders, Leaders, Innovators
What started out as a seed of an idea has quickly grown around, over and through any limitation or conservative expectation in it’s path. Qforma’s executive team provides decades of industry experience and scientific innovation, fostering steady healthy growth. Often spotted with rolled sleeves, out in the field or developing algorithms, they stay involved, making things happen. Fostering growth and success for our clients and Qforma.
Roger D. Jones is currently Chairman and CEO of Qforma. Trained in physics at Dartmouth College, Jones worked as a staff physicist at Los Alamos National Laboratory from 1979 to 1995. His primary research interests were in laser fusion and machine learning. In the early nineties he headed projects that applied his machine learning inventions to technical problems in the private sector. In 1995 in collaboration with Citibank, Jones co-founded the Center for Adaptive Systems Applications (CASA), a company that applied neural network and adaptive technology to consumer banking. CASA was acquired by HNC Software in March 2000, at the peak of the dotcom boom. HNC Software was subsequently acquired by Fair Isaac Corporation. Much of the technology developed at CASA became part of the credit scoring offerings of Fair Isaac. Jones along with other Santa Fe scientists and entrepreneurs founded several other high-technology startup companies in the emerging Santa Fe technology community, dubbed by Wired Magazine as the “Info Mesa.” Jones introduced the first entirely virtual company. Much of the effort of these startups focused on finance and the catastrophic reinsurance industry. By 2004 the companies Jones co-founded merged into a single company, Qforma, Inc., that focuses on adaptive and predictive technologies for healthcare.
Roger Jones has an Erdős number of 4.
Al is a pharmaceutical industry veteran of 21 years with a highly regarded reputation as an innovative leader in establishing, repositioning and growing brands for specialty pharmaceutical organizations. Like many of the over-achievers at Qforma, Al blew through the ranks of pharma in relatively short time, to obtain leadership positions in marketing and managed care for MedPointe Pharmaceuticals and as Sr. Director of Marketing at Savient Pharmaceuticals. Al joined Qforma in June of 2006. As Chief Commercial Officer, Al uses his extensive experience to oversee all aspects of sales and marketing for Qforma. He is also on the lookout for strategic partnerships.
A native of the garden state, Al received his B.A. from Rutgers University He is a past member of the Academy of Managed Care Pharmacy and the Healthcare Marketing and Communications Council and has recently been added to PharmaVoice magazine’s “100 Most Inspiring People in Life Sciences” for 2009. Al is sought out by others not only for his industry insights and expertise, but also for his extensive iTunes collection.
William Howard graduated with honors from the United States Military Academy, West Point, in 1987. He served in the US Army’s 8th Infantry Division as a platoon leader before transferring to the Army Medical Department. He then served as a Medical Physicist and Radiation Safety Officer at Landstuhl Army Regional Medical Center, Germany. Dr. Howard earned his Ph.D. as a Hertz Foundation Fellow in Physics from the Massachusetts Institute of Technology in 1997. While at M.I.T., Dr. Howard measured the neutron yield of the reaction 9Be(p,n) using time-of-flight techniques. He used these data to design radiation systems for an experimental brain cancer therapy. In 1997, Dr. Howard joined KLA-Tencor, a leading supplier of capital equipment for the semiconductor industry. At KLA-Tencor he held positions as field engineer, engineering manager and research scientist. Dr. Howard has invented, developed and marketed computational lithography products for the semiconductor industry. Dr. Howard joined Qforma in 2009 where he has led the Client Services and New Product Development groups. His recent work includes the design of the Qforma Integrated Solution – a web-based, modular, mobile-formatted suite of applications.
Dr Robert Holmes MBA, PhD has 30 years’ experience in applying advanced mathematical and machine learning techniques to a range of commercial and industrial problems. Since 2003 he has been focusing exclusively on “big data” analytics in the pharmaceuticals sector. He was instrumental in developing the scalable social network algorithms that handle massive networks (>1 million nodes) and that Qforma successfully applies to the identification of influence flows between physicians. As Qforma’s Chief Technology Officer he has led the effort to automate elements of this analysis resulting in major increases in production efficiency.
Mark joined Qforma in 2009 from PatientPoint (formerly Healthy Advice Networks), where he served as Executive Vice President, Business Development. His primary responsibilities included leading a business development team in the commercial launch of the innovative provider solution, PracticeWire. Prior to joining Healthy Advice, Mark was a Partner, Life Science Practice, with Concord Management Group International. With Concord, Mark lead Sales, Marketing and International Business Development.
Mark’s experience, prior to Concord, was in the area of Health Informatics (Pharmaceuticals), where he spent 8 years in positions of escalating sales leadership responsibility for IMSHealth and Symphony Health Solutions (formerly Wolters Kluwer Health). This included a highly successful position with Wolters Kluwer, as Vice President, Account Management.
Mark graduated from Miami University, Oxford, Ohio with a Bachelor of Science B.A., Finance
Nannette joined Qforma in 2008 from previous positions as controller at Bios Group (a complexity science company), KSL (a joint venture group providing contract services to the Los Alamos National Laboratory) and the Regional Development Corporation (a non-profit).
After passing her CPA exam in 1980 she began her foray into the corporate world in January 1981, as a staff accountant with Celeron Corporation, a Lafayette, Louisiana based NYSE listed energy company operating in the oil production and natural gas production, transportation and processing arenas. It was quite a ride as she followed the underlying natural gas assets and operations (Louisiana Intrastate Gas Company) over the next 18 years through mergers with and acquisitions by a series of fortune 500 companies including Goodyear, Tenneco, ARKLA, Equitable Resources and American Electric Power.
Nannette is a graduate of Louisiana State University, B.A., Accounting and a Master’s degree of Liberal Arts from St. John’s College in Santa Fe, New Mexico.
