Qforma is an eclectic blend of science, serious math and business topped with deep domain expertise. We are foodies, cyclists, visionaries and volunteers who thrive on a lot of work, and a lot of fun. That’s our contribution to your success.
Our Teams
The Essence of Qforma
Qforma is comprised of three core teams bonded by the desire to provide our clients with actionable insights and solutions that impact their business beyond expectations. From development to delivery, someone at Qforma sits with you at the table — helping you succeed.
Qforma is rooted in science and technology. By rooted in science, we mean down-and-dirty in mathematics, applied analytical theory and algorithmic pattern recognition. And by technology we mean rich terra-flops of data, cutting-edge programing and intuitive delivery.
Those roots reach back more than two decades, where our adaptive pattern recognition algorithms were first conceived at Los Alamos National Laboratories. Since then, the mission of our technology team has been to connect the dots in inconceivable combinations, to reveal previously hidden networks and patterns in data. They are equally passionate about providing visibility into customer and market behavior and delivering quantified, actionable results for the creation of effective new strategies.
After speaking with technology, I feel my iQ went up 50%. They listen and explain the back-end methodology so it is comprehendible.
Behind every project is a useful mountain of data and analytics; under that, you’ll find a member of our Client Services team.
Complex projects rely on lots of moving parts coming together at just the right time, in the right order, and for the right reasons. Much like the beloved, indispensable high-tech device you are probably reading this on right now, if you were able to pop the hood on our client services team, you might be amazed at the intricacies of the workings inside.
As data wranglers, they facilitate the delivery of your vital information. As conductors, they keep all the moving parts moving, in concert. As teachers, they ensure that your team is more than prepared to wring every last bit of insight out of your solution.
Client services is extremely responsive. Whenever I have questions, I receive a thorough response within hours.
No one knows your business like you do. Taking an objective and analytical approach to diagnosing performance and potential is not a simple task, but it is essential to the success of any business strategy. We know because we’ve been there. Just like you, we’ve carried the bag, answered to the board, crunched numbers, and on occasion, let work keep us up at night.
Our business development team experience often helps our customers better comprehend the challenges they sometimes face, and identify opportunities that may be overlooked. You know the unique nuances and priorities of your business. We can help by delivering actionable insights into your customers and markets, for a valuable new perspective and more effective strategies.
At Qforma, collaboration is paramount. Your team and ours work together You may not be accustomed to collaborating in quite this way, but hey, we told you we were different. At the end of the day, we measure our success by your results.
With this Qforma’s roadmap, we have greater perspective into our customers and their business; both with customer prescribing habits and peer to peer relationships.
- Division Manager, Pharmaceutical
Executive Team
Founders, Leaders, Innovators
What started out as a seed of an idea has quickly grown around, over and through any limitation or conservative expectation in it’s path. Qforma’s executive team provides decades of industry experience and scientific innovation, fostering steady healthy growth. Often spotted with rolled sleeves, out in the field or developing algorithms, they stay involved, making things happen. Fostering growth and success for our clients and Qforma.
With almost three decades of experience in the pharmaceutical industry, Kelly started his career by “carrying the bag”, and quickly attained senior level positions in several Fortune 100 pharmaceutical and technology companies.
Prior to founding Qforma with Roger Jones in 2000, Kelly implemented strategies for clinical practice optimization and data analysis service lines as a founding director of Greenstone Healthcare Solutions. Later, as VP of Strategic Development for MEDai, Inc. (Medical Artificial Intelligence), he successfully expanded their business model from a healthcare information technology company that serving only healthcare providers to a business-to-business data-mining firm.
Those that know him best can tell you that Kelly is one of those passionately curious individuals who absolutely must know how it works….and, then he proceeds to make it better. It is this natural curiosity and tireless dedication to improvement, that drove him to found Qforma and the spirit that drives Qforma today.
Watching our clients develop new and better strategies based on the insights we are able to deliver to them — that’s my greatest satisfaction.
These days Kelly can be found working directly with clients to help develop unique approaches and improvements to their business operations. As CEO, he also focuses on maintaining the strength of the Qforma team and the value delivered to each client. When not in flight, you might find him in Austin ,TX.
As Chief Operating Officer, Roger’s creative nature and physics background has placed Qforma technology to the forefront in data analytics and applied mathematics. As bass player in the Qforma house jazz band, it is his job to lay down the groove. And as Qforma’s designated resident artist, his work (watercolors) exhibits in Qforma offices in Santa Fe and Princeton.
Roger received a Ph.D. in Physics from Dartmouth College. Dr. Jones founded the Nonlinear Adaptive Computation Effort at Los Alamos National Laboratory, which focused on developing software data mining and control systems that have the capacity to learn from data. He successfully applied this technology to the finance and banking sectors to identify fraud in tax returns and credit card transactions. While at LANL, Dr. Jones served on the Executive Board for the Center for Nonlinear Studies. He received the “Los Alamos Distinguished Performance Award” for work associated with development and application of his inventions.
In 2000, Roger co-founded Qforma with Qforma CEO, Kelly Myers. He has recently been selected as a 2011 Who’s Who in Technology honoree by the New Mexico Business Weekly.
Dr. Jones continues to author numerous published works including scientific papers in the fields of Classical, Quantum, and Relativistic Plasma Physics; Elementary Particle Physics; Biophysics; Finance; Machine Learning; Automated Adaptive Control; Nuclear Fusion; Banking; and Laser-Matter Interaction including medical applications to angioplasty and lithotripsy of kidney stones and gallstones.
Our Dr. Jones may not travel the globe looking for the Lost Ark or Holly Grail, but he does, interestingly, share the same sense of adventure. When not in Santa Fe, Roger ventures to Europe or New Orleans for Jazz Fest to establish temporary Qforma outposts dedicated to the enjoyment of culture, cuisine art, and science.
I spent the weekend… painting Museum of… modern art Cook it or order it? cook it To drink? red wine with the Qats
Al is a pharmaceutical industry veteran of 21 years with a highly regarded reputation as an innovative leader in establishing, repositioning and growing brands for specialty pharmaceutical organizations.
Like many of the over-achievers at Qforma, Al blew through the ranks of pharma in relatively short time, to obtain leadership positions in marketing and managed care for MedPointe Pharmaceuticals and as Sr. Director of Marketing at Savient Pharmaceuticals.
Al joined Qforma in June of 2006. As Chief Commercial Officer, Al uses his extensive experience to oversee all aspects of sales and marketing for Qforma. He is also on the lookout for strategic partnerships.
A native of the garden state, Al received his B.A. from Rutgers University He is a past member of the Academy of Managed Care Pharmacy and the Healthcare Marketing and Communications Council and has recently been added to PharmaVoice magazine’s “100 Most Inspiring People in Life Sciences” for 2009. Al is sought out by others not only for his industry insights and expertise, but also for his extensive iTunes collection.
Favorite season? summer I’m pulling for the… Packers Forward my mail to… LBI iTunes, playlist or random? playlist, many to choose from Mode of transport? running Enchiladas… extra spicy I’d {photograph} it.
