Transitioning + Thriving in the Age of Transparency
Watch excerpts from Qforma’s presentation at the CBI West Cost Forum on Interactions with Thought Leaders and Key Opinion Leaders (KOLs), May 8, 2012.
Presenter: Al Reicheg, Chief Commercial Officer
Impact of the Sunshine Act
- Accounting/compliance systems must be developed and integrated
- Increased scrutiny of promotional programming both internally and externally
- Decreased reliance on a few top Opinion Leaders
- Optimizing promotional programming of heightened importance
- Increased need for evaluation and selection tools
Market iQMap™ – Best in Class Solution to Optimize Your Promotional Programing ROI
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- Partner with the leaders in physician influence metrics
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FDA/CMS Announces Final Ruling
Recently, the FDA/CMS announced the delayed ruling on the Sunshine Act. There are a few notable changes from previous FDA/CMS guidelines for both manufacturers and providers.
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Reporting Extended Until 2013
Sunshine Act Update – The reporting deadline has been extended until January 1, 2013.
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Where’s the Influence?
Sunshine Act Impact: As KOLs become more cautious, there is an opportunity to shift from national opinion leaders to engagement with local influential thought leaders.
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Preparing for the Sunshine Act
A summary of solutions currently available to best prepare a brand manager for this groundbreaking piece of legislation.
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Understanding Sunshine Act
A summary of the provisions mandated by the legislation by Porzio Bromberg & Newman P.C.
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