Next Generation Analytics

Qforma clients are able to engage highly influential community opinion leaders (COLs) to ensure that brand messages are falling on the right ears. COLs are physicians at the local/regional level who impact the thousands of practice decisions of physician peers every single day.

Identifying these community medical leaders and their networks ensures that your brand is included in these daily conversations.

Qforma is the leading provider of physician influence mapping technologies for the health sciences industry. Over the last five years, Qforma physician influence metrics have been successfully applied to hundreds of sales, marketing and managed markets issues in over 60 different disease states/conditions.

Qforma uses proprietary social networking methodologies combined with rich secondary health care data to identify the most influential physicians by territory, specialty and disease state. Our approach delivers actionable metrics revealing “tiers of influence” enabling brand teams to engage in a more meaningful way with the key physicians and their extensive networks in any CBSA. Models work up and down the network enabling, for example, engagement with the inner circle of a non-responsive customer, via touch points with his closest influential peers.

Results are enabling brand teams to build a broader, more diverse base of professional advocates with relationships “on the ground”. Outcomes are being implemented across sales and marketing initiatives: targeting, valuation, pre-launch initiatives, speaker programming, e-detailing and tele-detailing, and managed care pull-through tactics.

Leveraging important grassroots leaders in every community, Qforma clients are establishing quality relationships with the most effective local communicators- the critical hub of new commercial model strategies.

Prepare for the Sunshine Act

At a time when pharmaceutical companies must accomplish more with fewer resources, solutions that shine light on pathways to leaner sales teams and slimmer budgets are a welcome sight.

Qforma targeting, valuation and field force optimization capabilities are providing sales teams with versatile solutions for more effective commercialization initiatives or the evaluation of licensing and co-promotion opportunities.

In a few clicks of a mouse, our clients evaluate comprehensive universe valuation scenarios, review size and structure recommendations, and make more informed decisions supported by quantified outcomes including expected revenues and costs.

Customized tools model numerous complex scenarios to help sales teams identify the optimally structured sales force and calibrate effort to the highest return. With agility designed into the solution, Qforma clients can easily make adjustments to effort to quickly leverage events or market opportunities to their advantage, without disruption to their sales force.

The ability to monitor and regularly assess the effectiveness of sales and marketing programs is not a nice-to-have capability. It’s a must-have.

Using smart tools to effectively measure ROI ensures that resources are consistently utilized for maximum returns.

Qforma ROI management tools not only collect and track all sales and marketing program data, but they also calculate the ROI of your initiatives — on demand. Well beyond conventional ROI models, Qforma clients benefit from a “next generation” model, empowering users with an easy to use tool that supports standard data collection functionality, identifies productive and under-productive activities/programs, and quantifies ROI in a few clicks of a mouse.

View results in terms of TRx, NRx, market share, costs and ROI. Select a control group and compare results and track progress. Receive Alerts to keep your team informed and aware of outliers in need of attention or a shift in resources.

With these capabilities, your team can deploy resources with greater precision while continuously monitoring and refining activities that optimize product performance.

Managed Care contracting strategies significantly impact the ability to effectively compete. Navigating the intricacies of the payor landscape requires the latest in analytics capabilities.

Today’s sophisticated modeling tools are delivering distinct competitive advantages to Qforma clients.

In a few mouse clicks — our clients can identify payors, plans and corresponding tiers that will contribute the best results for their Brands.

Incorporating both qualitative and quantitative data into models produces results that are empowering managed market teams with the hard facts needed to eliminate unnecessary rebates and support pull-through targeting tactics.

There’s no denying the competitive advantages of having key insights at our fingertips. Qforma’s MobileMETRx solution delivers focused strategic information, anytime and anywhere, enabling field teams to take immediate action and leverage more opportunity for your brand.

Access anytime and anywhere ensures that field personnel have the most accurate and informative market and customer insights possible.

• Focus field effort on key strategic insights for optimal results
• Designed for the field sales force; accessible via iPad and other smart devices or CRM
• Identifies valuable customers for effort prioritization